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Introduction
7
that currently exist to diverse voices joining the National Conversation and what
could be done to overcome these.
In collating all the interview material I have tried to draw out common themes
and particular insights which seemed to offer lessons worth sharing. I have given
greatest weight to those people who are closest to the subject they are talking
about. So, for example, on the subject of soaps it is the observations of writers,
producers, actors and directors who have been directly involved in them. 
The interviews often touched on painful experiences, stories of frustration and of
feeling marginalised in the broadcasting arena. They also included many
fascinating explorations of the creative process and what makes successful
programmes. It has been a real pleasure to meet so many bright, talented people
full of creative energy and passion for their work. I am very grateful to all those
who took the time to take part and hope this report does justice to their
contributions. 
Note on terminology:
Public service broadcasting There is no single definition but it is
commonly understood to share the following attributes: universality
(available to everyone and free at the point of delivery); range and quality
that the commercial marketplace might not provide; impartiality and
independence, particularly in news and current affairs; and an aspiration
to reflect the nation to itself. 
Cultural diversity My own view is that cultural diversity is about more
than ethnic diversity, and that both meanings of culture (i.e. a way of life
and the creation and production of art and ideas) should come together
when we talk about cultural diversity in the media. However, I am aware
that the term is generally used in a more narrow sense and this ambiguity
will be explored further in the report.
Descriptions of ethnicity I am uncomfortable with using terms such as
White, Black or Asian as they seem reductive and inadequate for
describing people or their perspectives. However these terms are difficult
to avoid in a report such as this one as they are so widely used in
discussions about cultural diversity, albeit with different political and social
meaning. I noticed that the term “Black and Asian” was frequently used as
shorthand to indicate all people from visible ethnic minorities. When
specific reference was made, for example, to African or Caribbean people I
have used those terms instead. Wherever possible I have left people to
self-identify. (See the appendix for the self-identifying terms that
interviewees used.)
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