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Why does cultural diversity in broadcasting matter?
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programmes. It has a brand image that is younger, more urban, cosmopolitan
and inclusive, although interviewees were divided as to how much the Channel 4
output actually reflected this. 
Why cultural diversity matters to programme-makers from
minorities
My interviewees gave a more detailed and personal range of reasons why cultural
diversity in broadcasting mattered to them:
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Entitlement: everyone pays, everyone should feel represented 
Despite the different ways in which audiences pay for the BBC and the
commercial networks there was a strong sense of entitlement to being
represented on each.
We are citizens of this country, we deserve proper representation.
That’s not  to say it has to be all positive, let’s not deal with
contentious issues, but, like White people, Asian people and Black
people have complete backgrounds, complete characters, rounded
personalities, a whole heap of stories to be told which are just like
everybody else’s stories - but they are coming from a slightly
different place. And that is all I ever wanted was that people do their
job. I don’t think I am asking anybody to do anything that difficult or
that is unreasonable or morally that they shouldn’t be doing. - TV
producer
We’re part of the audience. We have the right to be represented
truthfully, honestly, believably, respectfully. - Writer
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Minorities are hungry for representations of themselves
It is always a pleasure if the Asian viewers go, oh my God, Asian
faces on TV! But why am I still saying that in 2005? I used to say
that in the seventies. - Writer
Virtually everybody I spoke to who had grown up as part of an ethnic minority in
Britain described the experience of their entire household rushing to the TV when
they spotted someone like themselves on screen. It was such a momentous
occasion even to see, for example, Asians playing silly roles on Mind Your
Language or It Ain’t Half Hot, Mum. It’s not an experience that people who have
grown up being part of the well-represented majority think about but it remains a
powerful force in immigrant communities, old and new.
All my British Chinese friends all scrutinise the schedules for
anything with a Chinese connection and the British Born Chinese
website forums are abuzz when anything is on. I would like to see
more about the Chinese who came here. I still don’t fully understand
the stories of the journeys my parents’ generation undertook to
come here. - Former presenter
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Speaking to all the audience
I think that currently, though the BBC is the public service
broadcaster, it is essentially a minority service, especially radio
drama. I think they make plays for people like themselves… they
make plays for their friends and their families and they don’t reflect
British society as it really is, radio drama doesn’t do that. I think
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