People Feature

Martha Kirby

DPhil in Sociology

My research considers inter-relationships between politics, the mass media and the general public in Britain, particularly with regard to environmentalism. Within this, I am additionally interested in understanding how issue salience can be quantified, such that it can be compared across measurements, topics and contexts. I am co-funded by an ESRC Advanced Quantitative Methods (AQM) award, and utilise such in application to large-scale digital data from a multitude of sources; Twitter, Google Trends, survey and computational news media. My research primarily involves analysis of web data, text mining of mainstream media reporting and network coding using time-series methodology. 

Prior to commencing my DPhil, I completed a MSc in Sociology at the University of Oxford and a BSc in Political Economy at King’s College London.

Martha Radford-Kirby