Martha Kirby
My research considers inter-relationships between politics, the mass media and the general public in Britain, particularly with regard to environmentalism. Within this, I am additionally interested in understanding how issue salience can be quantified, such that it can be compared across measurements, topics and contexts. I am co-funded by an ESRC Advanced Quantitative Methods (AQM) award, and utilise such in application to large-scale digital data from a multitude of sources; Twitter, Google Trends, survey and computational news media. My research primarily involves analysis of web data, text mining of mainstream media reporting and network coding using time-series methodology.
Prior to commencing my DPhil, I completed a MSc in Sociology at the University of Oxford and a BSc in Political Economy at King’s College London.

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T: +44 1865 278500
E: martha.radford-kirby@nuffield.ox.ac.uk
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Nuffield College
New Road
Oxford
OX1 1NF -